Overview on coral reef re-plantation in X-Sea port area Essay

Overview on coral reef re-plantation in X-Sea port area - Essay Example In many parts of the world, the coral population has undergone a massive reduction due to various human factors. The health of the coral reefs has been steadily declining over the past few decades. Environmental pollution and rampant destructive fishing practices damage the delicate corals. Nutrients seeping into the sea from agricultural areas cause the algae in the sea to increase in volume. This causes smothering of the corals and leads to decrease in size of coral reefs. Quite recently, the decrease in the coral populations has been attributed to a dozen or more deceases that attack corals. Many of these diseases were unknown until recently. Coral reefs have also been affected by bleaching. Bleaching is the discoloration or loss of symbiotic zooxanthellae. In 1979 and 1980, several incidents of coral bleaching occurred at reefs around Okinawa, Easter Island, northeast Australia, and the Caribbean Sea. Outbreaks of bleaching also occurred in 1982 and 1983, including reefs off east Africa, Indonesia, and the west coast of Central and South America, and from 1986 to 1988 in areas such as Taiwan, Hawaii, Fiji, Mayotte Island, and the entire length of the Great Barrier Reef. The most extensive bleaching episode ever documented occurred in 1998 and affected reefs in the Indian Ocean, Pacific Ocean, Red Sea, Persian Gulf, and Caribbean Sea. In some areas 100 percent of the corals were bleached and more than 70 percent of the corals died. (Smith 2003) Taking the rapidly declining coral population and the vulnerability of corals various measure are being taken in many countries to prevent further damage to the corals. Some of these steps include strict vigilance on fishing practices, artificial plantation of corals etc. Methods of coral community rehabilitation included coral transplantation and translocation, reattachment of coral fragments, providing artificial substrata, coral cultivation, prevention measures, and mitigation of damaged coral reefs. (Yeemin No

The Vision Of Audi Company Marketing Essay

The Vision Of Audi Company Marketing Essay Mr.August Hoch originated a company named Horch and Co in 1899 and then he developed his first automobile in 1901. As he encountered management problem, he left his company in 1909 and created a new company called Audi afterward. The brand of Audi Automobile in 1910 was GmbH and Audi continue to produce cars until the First World War. In 1931, Auto Union was formed. Before Second World War, this union among manufacturers had prodigious success. Manufacturers had a new start in Ingolstadt, Germany after the war as a lot of military vehicles maintenance and spare parts were needed. Since Auto Union unable to generate massive profit, the company was closed in 1960 and coincidently permitted the rediscovery of Audi. The vision of Audi Company is Audi- the premium brand. Audi Company emphasized its core brand Audi on the challenges of the future when adopting its strategy 2020. This strategy became firmer contour since Year 2011 because the mission of Audi Company We delight customers worldwide was explored deeper. Audi products are convincing in its brand values, sportiness, permissiveness and also superiority. The mission statement also plays an important role on the path to lead Audi to become the leading premium brand. Audi defined its customer delight in four areas of action which are, we define innovation, we live responsibility, we create experience, and we shape Audi. There are also four objectives of Audi Company which are continuous growth, superior financial growth, global image leader and attractive employer worldwide. Generally, target market is defined by gender, age, social-economic grouping, geography or any other combination of demographics. Audi Company targets on upper middle class consumers which comprises of professional employees at the upper level of company ladder, celebrities and businessman. Besides that, most of the Audi products are designed to be high in velocity therefore Audi targets male rather than female as according to surveys, majority of the female will not purchase a automobile because of its high velocity but they are only focusing on the artistic design and comfort level that a vehicle can offer whereas for men, high velocity will be the main criteria. Moreover, male which have age ranging from 30 to 65 years old are more preferred because Audi, for now, are non-economical product, it is impossible for young men who are still fresh in the society to afford a luxury car. Marketing Mix Strategies Promotion Promotion is one of the key elements of marketing mix strategies that informing, persuading and influencing a consumer decision. The components of the promotion mix are personal selling, advertising, sales promotion, publicity and direct marketing. Audi implemented a strong marketing strategy consisting of digital and television advertising in order to hit their target sales. According to the journal Audi all-time sales record driven by strong digital advertising, it stated that Audis TV advertising helping it top 100,000 vehicles sold in United States for the first time in 2010(Rachel Lamb, 2010). Besides that, another Audi strong initiative is its social media and digital strategy. For instance, Audi consistently updates its company news or products new feature through social networking sites such as Facebook and its own Web to make sure consumer can get the latest news instantly. Direct marketing is a channel that allows business to communicate straight to the customer. As a major car manufacturer, Audi does not only focus on innovation but also tried to attract new customer. Audi targeted prospective buyers with a mailer which using Royal Mails Mailsort ® 1400 service to deliver it. This mailer would deliver the new technological features that the new vehicle model had. Sales promotion is one of the key elements in promotion strategy that offer incentives for buyer to purchase the selected items. However, Audi doesnt do much sales promotion compare to other car companies such as Toyota, Nissan and Honda. The sales promotion of Audi company deals offered only happen at dealership level. They usually dont rely on these kinds of promotions because Audi has already established their brand in the automobiles world. Moreover, Audi utilizes personal selling techniques in their entire retail store. The salesperson in Audi retail stores are knowledgeable of the brand and should be trained to understand what their customers are looking for. Personal selling can be considered as an important source of marketing information. The salesperson should act as problem solvers and advisor for customer rather than using hard-selling strategy, it might help Audi to build a long-term relationship with customers. Besides that, Audi also sends representatives to retail stores to keep sale associate up to date on their merchandise and the technology behind to give the consumer better feel of the product. Pricing Marketers are concern on the pricing strategy with the objectives to be competitive and to raise profit as well as return on investment. Setting the right price is vital to trigger the companys impressions towards the potential customers. Audi as a luxurious brand with prestige brand image hires premium pricing as one of its pricing strategies. The price of a product will affect customers perceptions towards its quality. Customers often associate prestige with high prices because it is common that high quality raw materials and components are never cheap. Therefore it is reasonable for Audi to position its brand through premium pricing. According to Bojan IliĆ¡ and Vesna MiliĆ¡eviĆ¡, the business history of a number of enterprises proved that reducing in price for certain prestige products brought negative effect on sales. In fact, Audi automobiles, the quality leader, are always for society of at least upper-middle class. Below is a diagram regarding price-quality strategies. pricing strategy.jpg Source: www.atkinson.yorku.ca Besides, like other automobile companies, Audi also uses optional product pricing. All companies will not hesitate to increase the amount customers spend once they start purchasing, so do Audi. There are optional or extra products or equipment for customers to add on to their automobiles. For instance, customers can choose to equip their vehicles with pearl colour effect with an additional charge of RM4,000 or the normal one. Other optional equipments that Audi offers are Bang Olufsen sound system, electronically opening closing tailgate, panaromic glass roof and MMI navigation system with reverse camera. Another pricing strategy that Audi employs is geographical pricing strategy. This pricing strategy is quite useful as there are variations in prices in different parts of the world. A very good example is that Audi vehicles are cheaper in Langkawi Island than in Peninsular Malaysia. This strategy may not seem fair for areas which pay higher price but Audi makes professional pricing decision based on the distance and economic situation of the those areas to avoid negative impact on the demand of its products. Product Product strategy includes tangible and intangible elements. Tangible products are things that we can see, touch, and feel whereas intangible products comprise things such as the image of the offering and the psychological aspects of pricing. For instance, customer will form a perception that expensive goods are usually high quality products. As known worldwide, Audi produces different types and classes of luxury cars to suit the taste and preference of the demanding customers. Automobile that Audi offer ranges from normal family suite sedan car to throttling speed sports cars. However, the technology use in building each automobile is similar which fulfill two of the product strategy criteria- product features and product quality. The body frames of the cars that Audi produces are fully galvanized to prevent corrosion and rusting. Additionally, the full-body zinc coating has proved to be very effective in preventing rust. Moreover, the bodys resulting durability even surpassed Audis own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years and this factor has form a perception for the customer that Audi automobiles are superior in quality and cars made to last. Besides body frame, even the space frame and engine, all are building using high quality materials. Furthermore, the design and layout of the automobile are attractive and unique. Audi refused to adopt the traditional rear-wheel drive layout favored by its two arch rivals Mercedes-Benz and BMW, preferring either front-wheel drive or all-wheel drive. Besides, Audi also have a deep length of product line. Audi Company target both upper class and middle class customers by producing normal sedan cars to sports cars and even MPV cars. The models are classified into normal Audi cars, Audi coupà ©s and SUVs, S (Sport) and RS (RennSport/Racing) models. With each of these category lines, Audi came out various models with different design and specification so that it can further penetrate the market of automobiles. Additionally, Audi also apply branding strategy where the brand of Audi symbolizes the four overlapping rings. The four rings represent the four labels of Auto Union: Audi, DKW, Horch, and Wanderer. Place Under marketing mix strategy, place actually is refer to distribution of the product. This means that all aspects which related to how goods and services are transfer from the producer to the end consumer. This also indicates that how is the coordination of wholesalers or retailers involved in moving those products from head office, factory or warehouse, to the end consumer. Audi sites comprise the two German plants in the worldwide network, which are in Ingolstadt and Neckarsulm. There are seven production facilities which are in China, Hungary, India, Indonesia, Slovakia, Spain and Belgium. The channels using by Audi is from producer to distributor to wholesaler to dealer and to customer. Euromobil Sdn Bhd is one of the distributors for Audi who buys large quantities of Audi cars from manufacturer and then creates smaller units and delivers the cars to their customer. It opened a state-of-the-art Audi Hangar which cost around RM30 million to provide as a one-stop centre for Audi customers. With well-equipped work bays, Euromobil intend to provide a complete services support and convenience to Audi customers. Audi also expanded its distribution network by opening a brand new showroom in the financial capital which located in Mumbai. Car dealers are important in promoting and selling their products. A dealer network and team understand what a brand, product, enterprise, competition and consumers really mean is the key to Audis success in marketing. Audi City London is an innovative dealership experience delivered by one of the most advanced technology retail environment. This digital environment features multi-touch display help configuring Audi vehicle from millions of possible combinations. This will help people place greater emphasis on a direct personal bond of trust with their vehicle brand. In addition, Audi are very convenience to access, there are sold in specialized outlets, shopping mall and also major department stores. For example, there was an Audi Display zone from 31 August to 2 September 2012 at Orion Mall, Malleswaram. Therefore, people will easily get the latest information about Audi and can easily get them. Market Opportunities Audi was known as one of the top automobile producer in the world for its sports series cars and also normal sedans which are the dream cars of almost all car owners. By just relying on the current market will not be sufficient for the rapidly changing customer preferences but to come up with new innovative ideas to maintain and expand its market opportunities. We discovered a way that Audi Company might find it useful way in grabbing its market opportunity by modifying its cars especially the S (sports) and RS (RennSport/Racing) models to strengthen the image of the company by building fantastic sports series cars that no one ever built. To be outstanding, Audi must produce car which beyond what everyone is doing which is having a jet powered engine with the complement of rocket building material which are able to withstand intensive heat and even can absorb large impact during collision, and the last one will be the fuelling system will be 100% eco-friendly and economical. The first step is to use a jet engine instead of the normal valve engine to be empowered its car. By applying the jet powered engine inside our sports cars which approximately will reach a speed of 450mph, it will replace Bugatti Veyron to be the fastest sports car in the world and lets name it as Audi TurBoo. It is a limited edition product. Although Audi TurBoo is such a high velocity sports car it still can withstand a large impact when collide with object. To complement its high velocity, Audi company should joint venture with one of the rocket building company that supply rocket and rocket spare parts to NASA- Rockwell International company, by having their supply on building material, technology and labor power (expertise) they can build the car chesses using titanium and aluminum to help keep the car weight down which contributes to faster velocity and higher resistance against any impact. Furthermore, the car body will be build using the same material but in the middle of the two pieces of metal it contains the Reinforced carbon-carbon (RCC) and thermal tiles which are the components that provide for the most heat protection for a during breaking through our atmosphere and out to space, these material are used where reentry temperature exceeds 1,260  °C (2,300  °F). For the last thing that customer ever considers about is the fueling system. The fuel is cheaper than the price of a liter of petrol can cost. First of all, for the fuel part, the cars are going to run on liquid hydrogen and oxygen, Hydrogen, a light and extremely powerful propellant it has the lowest molecular weight of any known substance and burns with extreme intensity (5,500 °F). In combination with an oxidizer such as liquid oxygen, liquid hydrogen yields the highest specific impulse, or efficiency in relation to the amount of propellant consumed, of any known propellant and yet they also are storable, transportable, reliable, less complex and the most important thing is it just 98cents per gallon. Other than modifying a sports car, Audi should form a subsidiary company to target younger middle market which is the majority population. The subsidiary company adopts operation of the parents company and is under the supervision of Audi. We suggest that the name of the new subsidiary company to be JIMT, this name is created based on the initial of four founders of the new subsidiary company and it is easy to be pronounced and remembered. JIMT Atom is a mini sized economical car produce under Audi Company which target at young and upper-middle class buyers. The small but perfectly formed JIMT Atom takes the small luxury car spoils for comfortable compare to other mini sized car. On the move, it makes consumer feels as solid and composed as Audis bigger and more expensive models vehicle, while the petrol and diesel engine delivers a strong blend of performance and economy. As despite its premium image, Audi would not cost a fortune to run this project. An attractively priced, low tax bills, rock-solid resale values and pre-paid servicing package help Audi keep running costs to a minimum level. Besides, standard feature of JIMT Atom include LED interior lighting package, Xenon plus headlamps, light and rain sensor as well as automatic air conditioning. The LED interior lighting provides several alternatives of lighting for the interior of JIMT Atom. Furthermore, Xenon plus headlamps use less energy consumption and last longer than standard dipped lights. The light, rain and air condition sensor is an optional feature in which headlights, wiper and air condition function automatically according to the weather. Among the advantages of owning a small car like JIMT Atom is fuel saving because it consumes lesser fuel and energy without affecting the performance standard. As many people emphasize on maneuverability of vehicles, small cars are easier to control and are much easier to park in crowded parking spaces. Moreover, JIMT Atom is able to pick up speed more quickly than other heavier vehicles. Recommendations To implement the market opportunities that mentioned above, Audi Company is suggested to hire world famous celebrity to be the spokesperson of their developed products. Celebrities not only bring enormous impact toward their adorers but also influence the publics purchasing behaviour. The reason behind this phenomena is because public has the psychological perception that a product is of superior quality with the renowned spokesperson. This also indirectly promotes the new innovated products through the spokespersons popularity. For instance, we suggest Audi Company to hire a young pop star such as Girls Generation, Justin Bieber and Hyuna to advertise JIMT Atom. JIMT Company will sponsor JIMT Atom to the contracted spokesperson for the usage in his/her concert, movie or music video. By this way, the rate of exposure of JIMT Atom will be higher rather than displaying in the traditional showroom. Therefore, the chain effect of hiring young pop star is increase in sales by obtaining support from younger generation as they would like to imitate their idols trend. Moreover, increasing rate of exposure leads to strong brand position and preference which caused JIMT Atom to become the first brand choice whenever the public think of buying a vehicle. As for Audi TurBoo, we would like to recommend Audi Company to hire a famous racer such as Michael Schumacher and sponsor him a brand new Audi TurBoo for racing competition. With his professional skills and techniques, we are pretty sure that this sports car best suited him as he has the capability to bring out the innate qualities of Audi TurBoo. Thus, the strengths of this product are explicitly revealed and intensely impress the public. Hence, public confidence towards Audi Company will be greatly boosted making the reliability of Audis product to be increase undoubtedly. In order to obtain higher profit, we propose Audi Company to organize a tour which permits Audis loyal customer to have a visit at Audis manufacturing department with the main objective to deliver the information about Audis high credibility and guaranteed product quality. Potential customers will have the opportunity to recognize the utmost effort of Audis management before a product is being commercialized to the market. Paying a visit to the manufacturing department also allows the visitors to witness the conscientiousness of Audis workers in accomplishing their tasks. In return, loyal supporters will definitely transform as advocators and circulate the good name of Audi to the people whom they associate. Since buying a vehicle is a high involvement purchasing decision, inviting potential customers for a tour to the manufacturing department, in fact, is helping them to collect as much information as possible which they absolutely need in making a purchasing decision. By comparing the information gathered, customers can easily differentiate the merits of JIMT Atom or Audi TurBoo with other similar products such as Mini Cooper Coupe, Volkswagen Beetle, BMW Z4 coupe and Lamborghini Gallardo. As for the welfare of potential customers, this may assist them in making a right investment decision as well as improve customer satisfaction. As mentioned, Audi TurBoo is a limited edition product in which its core purpose is to enhance the brand image rather than gain profit because of its high technological product which signifies a logo of success. Although Audi TurBoo is unaffordable for majority, producing Audi TurBoo will not cause a penny loss to the company but instead the up surged brand image boost up the sales of other products of Audi, a few example, JIMT Atom, Audi R8 and Audi A6. Audi TurBoo symbolizes the highest achievement of prestige automobile industry, resulting Audi Company as the quality leader and placing Audi in the most competitive position in continuous motion. In a nutshell, we strongly recommend Audi to set up subsidiary company- GIMT and produce GIMT Atom under the umbrella of Audi and implement the concept of Audi TurBoo into practice to enhance the sales of all ranges of Audi products. Conclusion In summary, Audi Company fully utilized the 4Ps marketing mix strategies to produce their products with its luxurious, exclusive capability to display style and comfort together to improve customers satisfaction and attract new customers. Audi keep tracks with the needs and wants of the people and designs its cars to meet the requirements of the people to gain sales for its company. Moreover, Audi has shown its significant progress in the field of technological innovations and superiority as it puts a lot of attentiveness and effort to success in automobile industry. The Audi Company also employed workers who are dedicated and hardworking and those workers really formed Audi excellently with their innovative, creative and class-apart design. From this assignment, we can understand and gain more knowledge about 4Ps marketing mix strategies. Besides that, we also know that how important marketing strategy and marketing mix for a company to success in the market and also the way how company can use marketing mix effectively to sustain competitively in the market. Through this assignment, we also know that creativity and innovative in developing new products is very important to gain competitive advantages among its competitors. 3483words

A Critique of Henry James Washington Square :: Henry James Washington Square

A Critique of Henry James' Washington Square I will admit it; I did not like Washington Square. That said, when I read the first line to Donald Hall's afterword, I felt like throwing the book away! "Everyone likes Washington Square" (220), HA! Well not me, Mr. Hall. I am not exactly sure why I kept on reading; maybe I was feeling a little masochistic that day! So, behold my surprise when I began to come across some of the author's words that expressed many of the thoughts that I had about the novel and its characters. Luckily, I did not have to read much before some of these ideas came into play. Throughout the "critique," the author addresses not only the work itself, but also how the story came to be. I found it interesting to learn that Henry James had, in reality, only invented the character of Dr. Sloper. The other characters, as well as the novels main plot, had come from a story that James had been told. Considering the absolute realism of the novel, the fact that James had adapted it from reality makes perfect sense. The aspect of this afterword that I found the most intriguing was Hall's critique of Mrs. Penniman. "Morris Townsend is revealed as her fantasy of an oedipal lover" (230). That line really struck me for it seemed to be the first comment that I had read that was unusual and new. Anyone reading the novel could, rather quickly, deduce the general personalities of the characters. The author's observations about Catherine, Dr. Sloper and Morris do not reveal any new character dynamics. But, his ideas about Mrs. Penniman elaborate beyond the usual "annoying and selfish" remarks. Throughout the Afterword, Hall remarks about the moral conflict of the novel. The author states that "The moral force of this novel lies in the paradox of Dr. Slopers' wrong-rightnes" (224). He goes on to explain that the reader has a love-hate relationship with Dr. Sloper. You know that he is right about Morris from the beginning, but it is very difficult to overlook what a horrible and cold man he is. In part, I agree with the author's idea; it is difficult to fully despise a man who is right. But, Dr. Slopers' concerns about Catherine marrying the fortune hunting Morris seem more to be concerns over his money, rather than his daughters well being and happiness.

E-commerce in Developing Countries

Commerce is the exchange of goods and services for a consideration, commonly money. Thus e-commerce is exchange of goods and services facilitated electronically. For the purpose of this paper we will adopt the broad definition of e-commerce to mean any use of information and communications technology by a business that helps it improve its interactions with a customer or a supplier (Payne E. J 2003). E-commerce uses the internet, telephone and fax. This are all those that allow for business to be conducted in near real time conditions.In advanced countries, e-commerce has led to a boom in Business Processing Operations (B.P. O’s) and Call Centers. While the developing world is gearing itself to catch up to e-commerce, some countries have displayed outstanding achievements; India is worth mentioning in this context.Indeed India’s advancements in e-commerce even rival those in advanced countries, and in some cases, surpass them. Today, maybe as a consequence, India is eme rging as a technological superpower. One crucial benefit that developing countries are envisioning to gain from e-commerce is the expanded market for commodities and services while at the same time eradicating the role played by middle men in traditional distribution chains.For example, in Kenya the mobile phone has helped the farmer many kilometers from major markets access the current prevailing prices thus avoid exploitation by the middlemen. Developing countries are keen to replicate the achievements made by advanced countries together with India in e-commerce. This is with the view of reaping the economic gains that are obvious to all stake holders to date. However certain difficult decisions have to be made in the journey to establishing a vibrant e-commerce sector in these countries.Worth noting is that the infrastructure in the developing world is in dire need of a major upgrade. For example, the internet and the World Wide Web are absolutely vital for the realization of suc cessful e-commerce. The systems in place in majority of the developing world are both costly and far below the expected standards necessary for the implementation of near real time trade. These costly infrastructural improvements will bring about the following: ? Faster connection speeds to the internet to facilitate data transfer.? Clearer and superior voice and sound clarity to enable fulfillment of intra global trade involving conferencing and discussion over the World Wide Web. ? Extremely low operating costs together with higher output capacities which facilitate business profitability and sustainability. This paper is of the view that though e-commerce has high set up costs, major organizational adjustments and infrastructural considerations, developing countries stand to gain massive economic benefits offered by a successful harnessing of the e-commerce sector. Main TextModes of E-commerce There are different modes of e-commerce – Phone, Fax and Internet. Phone e-comme rce happens where the provider of the goods or service communicates with the buyer through a phone. Phones come in various application modes such as satellite phone, mobile phone, telephone etc. Fax e-commerce is where communication between the buyer and seller is done over the fax. Its advantages are in the speed of transactions, the reach available and the lower cost implication compared to face to face conversation or other traditional modes.The Internet and the World Wide Web are the latest major additions to e-commerce and they have brought remarkable solutions in voice and data communications that were erstwhile unimagined. For example, the concept of a twenty four hour mobile office where goods and services are available to all and sundry on the globe in the comfort of ones residence is still strange in many business people in the developing world. Arguments against E-commerce in developing countries. There has been much of the debate on e-commerce especially regarding the ro le played by the internet and the World Wide Web.The major issues raised are listed below: ? Infrastructural cost. ? Change of mindsets to embrace the new forms of technological advancement. The present infrastructure needs major adjustments to enable it support e-commerce. Firstly, energy costs in developing countries are among the highest in the world. Per unit charge in consumption of electricity in the developing countries need to be brought down to levels comparable to those in advanced nations. For this to happen, the systems for power generation need to be upgraded to the latest technologies which tout higher efficiency at extremely low operating and maintenance costs.In addition to this, it has become almost general knowledge that much of the populations in the developing countries do not have access to electricity in the homes. The situation is grave since electricity supply can only be guaranteed in urban centers only, while the majority of the people live in rural areas. Secondly, the technology that supports internet and World Wide Web connections is inferior to those employed in advanced countries. This inferiority is in terms of its weak performance characteristics whereby it is slow and expensive in terms of data exchange, and cannot support a consistent voice dialog over the internet.This is issues can only be rectified with the introduction of the technology available abroad that includes installation of fiber optic cable connection, and inexpensive commercial satellite uplink among other technologies geared towards cutting down the cost of communication while improving performance. Other considerations take the nature and form of those that Pare D. J. (2002) brings to light. The cost of doing business will include, but not confined to network security and regulatory environment.Where as the business in a developed country would comfortably produce goods or services in the standards of the environment it operates in, it is forced to adopt stan dards of the buyer (receiver of the goods and services) who happens to be based in a more advanced country. Problems therefore emerge such as how to remit payments in a secure way, how to confirm that the items selected for purchase are as those displayed over the World Wide Web and other security oriented fears. ARGUMENT FOR E-COMMERCE IN DEVELOPING COUNTRIES.Developing countries are faced with surging unemployment levels that cause discontent and saps development gains by straining resources and amenities. These economies have long held the notion that by expanding the sectors in there economy, they will be able to have more participation of its people in viable income generating activities. E-commerce is touted as one such sector that, as evidenced by the Indian success, millions of people can be absorbed in this sector which has positive trickle down effects and sound complementarities with other existing sectors in the economy.In addition, a positive labour diffusion process wi ll arise were by now-skilled laborers from developing countries migrate to advanced countries to get jobs that promise higher wages. It has been found that these nationals are responsible for shipping large amounts of foreign currency back home to assist there relatives. This foreign income is enables these countries to improve there balance of payments, hence accelerating development. A case in point is the dynamic tertiary sector in India that is spurred by the computer technology industry.India has remarkable strength in software development, which employs a large number of Indian technocrats. In fact, India produces such a large number of skilled personnel that major multi national firms in IT set up base in India. The dynamics here are that the large number of skilled labor concentrated in one area pushes down wages as competition for employment thrives. Due to these dynamics, India has at its disposal an abundance of relatively less expensive and highly learned work force.Ther e is, as a consequence, a high population of Asians of Indian origin fulfilling duties in the IT sectors of major world powers, including the United States of America and Great Britain. This export of human labor accounts for a significant amount of foreign currency transfer back home. I agree with (Humphrey J. et. al) when he argues that e-commerce will create a new culture. By embracing the way the world wants things done, developed countries will by extension be taking the initiative in creating home grown solutions to global problems, thus providing unique solutions that are customized to suit local contexts.This will create anew breed of workers unique to the developing countries. It is thus clear that where as e-commerce will be pretty expensive to embrace in the short term. In the long run however, the benefits accruing easily outweigh the costs. By embracing e-commerce the developing countries will be killing two birds with the same stone; generating economic growth and expa nsion by providing the necessary infrastructure and creating a new economy and culture for the learned in the country.Added to this is the bonus of providing a bigger market for its entrepreneurs, and a break away from the well known reliance that developing countries’ economies have in there primary and secondary sectors. THE KENYAN CASE In Kenya, the pioneer company in e-commerce is Kencall Ltd. Its basic vision is to lead the way in outsourcing business [Kencall. com]. Being the first major outsourcing company in Kenya, it was faced with a myriad of problems. Some of these problems are listed below: ? Lack of a pool of experienced labor force as is the case in India and South Africa.? Attempting to change local mindsets with its new concept, largely unknown in that part of the world. Where as BPO was already been taken to developing countries namely India and South Africa this was still a very strange idea in Kenya. ? Expensive telecommunication infrastructures, coupled wi th slow reforms in the Kenyan communications sector to enable it adjust to global developments. There was need for fast internet uplink to allow for real time transfer of data and voice to the clients. This particular problem was not easy to overcome.With the gateway controlled by the government and operating on obsolete technology with a knack for breaking down. It was another eighteen months before Internet gateways were liberalized and the company could now get good speeds courtesy of dedicated satellite uplinks. ? Under performance of the Kenyan economy coupled with a less than friendly relationship atmosphere that existed between Kenya and its development partners. Although this situation was improving, the pace was slow as the government pledged top implement much needed reforms in government.These altogether impacts negatively on investments and industry expansion. ? An unstable political climate in Kenya that was characterized by an over politicized climate. This has the eff ect of shifting concentration from economic growth and development issues to politics. With the implementation of certain reform pledges that led to restored confidence between Kenya and its development partners, there came a turn around in the Kenyan economy. It started to grow. The industry specific results were a marked expansion in investment, higher employment and an increase in per capita incomes.In addition there was a wider pool of returning graduates from developed countries who knew what BPO was all about. They came with much needed know how and information on the role of e-commerce in development. These included the directors of Kencall Ltd, in particular Mr. Nick Nesbitt [Kencall. com]. His contribution to the Kenyan economy has led him to be recognized by the government in through an honorary award bestowed to him by the president of the republic. With the realization by the government that in e-commerce lay a ‘goldmine’ [kencall.com], they sought to exploi t it by first laying a fiber optic cable all around Nairobi. By connecting to this the speeds were greatly enhanced although the costs still remain high. To reduce cost the government sought to lay an underground fiber optic cable. With partnership of Southern African countries they wanted to have the cable running from Cape Town to Somali. Politics has put this noble idea in the back burner. The Kenyan government on its part has chosen to go it alone, as it recognizes the importance of e-commerce. Plans are already at an advance stage to have a cable between Mombasa and Fujaira in Oman.In anticipation of this, a fibre optic cable has already been laid between Nairobi and Mombasa with the rest of the nation in the pipeline. All this has lead to a proliferation of BPO providers. Skyweb and Pacis have already joined into the fray. Smaller firms are doing the same but on a small scale. On Wed 11th July, Skyweb launched into the market a solution that allows a firm offer BPO on the stre ngth of only 5 computers. Expect in the next year to be a growth in this area. Safaricom, the biggest mobile phone operator has thrown a challenge to BPO providers.To show they can handle around 100,000 calls a day while maintaining quality and they will be given the account. This is a challenge to be taken seriously if e-commerce is to grow to match if not pass the pioneers like India and China. Due to the time difference, while other one part of the world sleeping the other is in the middle of a trading day, while another is waking up. There is need for a 24 hr approach to e-commerce in order to take advantage of all situations arising. Kencall has overcome this by operating on 8hr shifts for 24 hrs. This has been made possible by the good security provided by the government.Kencall Ltd [Daily Nation (2007)] has grown from an initial work force of 20 members to the present over 300 staff. The have also had to move location to a more spacious building where growth is possible. The amount of work handled ahs also grown six fold. This has led to Kenya been recognized as an upcoming force in e-commerce. By extension businesses in Developed countries feel comfortable when dealing with Kencall since they have the capacity to deliver. With the technological strides, Kencall can with a degree of certainty claim to be in a position to guarantee the integrity of its business partner’s information.In addition, Ken call has with itself the unique opportunity of spinning itself into and e-hub provider. With its wealth of experience, it can mitigate high turnover by providing training to would be e-commerce players. This way it will eliminate the need for people to seek employment only for them to quit after six to twelve months once they are trained and have an understanding of e-commerce and by extension BPO. CONCLUSION: Pare D. J 2003 is of the opinion that the mere bringing of total strangers together in an online environment will not necessarily reduce overall transactional cost to achieve long-term economic gains.This paper has tried to disprove this by clearly showing that the opposite is true. By improvement of the working environment, the long term economic gain is clear for any to see. The fibre optic link currently being enjoyed by all not only Kencall Ltd. More effective security is but one of the major achievements being enjoyed by Kenyans. On their part Kencall Ltd is reaping the fruits of persistence. They are defining the parameters in e-commerce simply because they have been longer in the game on the Kenyan context.Any new entrant will have to start form a point of disadvantage as compared to Kencall at present. With the present business environment where businesses are looking to outsource labour intensive operations, Kencall stands at an advantage. In addition, with all the people trained by Kencall, Kenya is at an advantageous position to exploit new business in e-commerce. The completion of the fibre optic link will great ly enhance this. Not only will the cost of doing business come down, it will also enable Kenya position itself as the regional hub of e-commerce.The reference point to all who desire to enter into this business – this will be all who know what is geed for them. The local producers now have the whole world open to them. The floriculture industry is a good example of successful exploitation of e-commerce in sourcing markets. It has taken only a decade for Kenya to command a healthy 30% of cut flowers sold in the world. This growth and success can be replicated in other areas. For example the floriculture industry is faced with rapid expansion problems and it is investing in technology from Israel and other countries leading in floriculture to fulfill this needs.Kenya can turn the big swaths of land on the northern part of Kenya to be great producers of horticulture as the global demand in Kenyan cut flowers increases, albeit stimulated by the easy access to market information f acilitated by e-commerce. Hence a concerted effort involving both the citizens and the government is needed to enhance awareness and accelerate infrastructure provision to enhance the benefits of e-commerce in providing remarkable industry specific economic solutions. As Annan K. rightly put it, e-commerce is the most visible example to how ICT can contribute to economic growth.By improving trading efficiency and helping developing countries integrate into the world economy. Allowing entrepreneurs to compete more create more jobs and by extension create more wealth. REFERENCE: Payne, Judith E. [2003]. E-Commerce readiness for SME’s in developing Countries: A guide for development professionals. Pare, Daniel J. [2003]. Does this site deliver? B2B E-Commerce services for developing countries: Humphrey, J. Mansell, R. Pare, and D Schmitz, H. [2003] . The reality of E-Commerce in developing countries: Does e-commerce provide developing country businesses with easy access to globa l markets?Annan, K [2003]. UNCTAD Secretariat, E -Commerce and Development Report 2003, United Nations Conference on Trade and Development, United Nations, New York and Geneva. (In Forward). Okuttah. M. Outsourcing: The latent goldmine: http://www. kencall. com/goldmine. htm OTHER SOURCES http://www1. worldbank. org/devoutreach/spring00/article. asp? id=79 E-commerce for Developing Countries: Expectations and Reality, Volume 35, Number 1, 1 January 2004 , pp. 31-39(9) http://learnlink. aed. org/Publications/Concept_Papers/ecommerce_readiness. pdf

How an economy works ? Essay

I wasn’t entirely surprised by the article considering that, in truth, when we open ourselves up to the myriad of thing that the course teaches, all of these can be learned. Only our interests make us choose what we learn more, what we retain and what we want to forget. Stating that more people learn the â€Å"economic way of thinking† I feel that I have to agree with the 75. 5% of people who learned â€Å"how an economy works. † The difficulty of economics is, indeed at a high level considering that there is a drill on models and computations. This focus reveals that the analytical aspect of economics that we are applying is based on current existing models that we have to work around with. However, it is not complicated as to integrate the intricacies of its liberal roots. Although there are touches of it, it isn’t drilled in too deep. The role of critical thinking is highly important and for economics to weigh more on models and computations to analyze the economy is a little detrimental on the part of course itself. This is because many of today’s economic problems are not entirely reliant on predictable circumstances that models and computations simplify the world to be. It is therefore more instructional and beneficial for students to give a little more emphasis on the liberal arts side, forcing students to think out of the box. Many of the critical thinking skills that economics has given me largely relies on the fact that every issue about our current economic state makes me think about what economic models to use. However, as an independent thinker, I also believe there is more that policymakers and today’s economists can give rather than recycling old methods and using old analyses. As an economics major, I feel that the class has taught me that there are a myriad of solutions waiting to be explored and there is certainly no hard and fast rule to come up with a solution.

2 Ways To Make a Model Comet That Makes a Tail

2 Ways To Make a Model Comet That Makes a Tail   A real comet is a mixture of several materials. While each comet has its own unique chemical signature, most of them contain water ice, organic compounds, dust, and rocky or stony chunks. Its fun to make your own comet and expose it to a simulated solar wind to observe its behavior. Heres how to make a model comet that behaves like the real deal. This particular recipe uses solid carbon dioxide (dry ice) so that it will sublimate into a comet tail when exposed to heat. Feel free to substitute ingredients to see what effect they have on your model. Use caution with the dry ice. It is extremely cold and can give you frostbite if you touch it. Wear gloves! Dry Ice Model Comet Materials A bowl or pot large enough to hold your ingredientsA cup of water (it will freeze into ice when mixed with the cold dry ice)A cup of dirt (this contains organic compounds and grit, like a real comet)A cup of sand (many comets contain silicates, like sand or quartz)Some charcoal (comets contain dark material, which can be carbon, like charcoal)A bit of household ammonia or window cleaner (ammonia is a nitrogen compound observed in comets)A couple of cups of crushed dry ice (carbon dioxide is common in comets)Syrup (optional: adds organic compounds and helps the comet stick together)Newspaper (optional: place it on your workspace to make clean-up easier) Make the Comet If your dry ice arrives in large chunks, you can place it in a paper bag and smash it with a hammer to crush it. If you get dry ice pellets, you can use them as they are. Use a wooden spoon or gloved hand to mix together the ingredients and crush them together to make a lumpy ball. Like real comets, your model may break apart. One tip to help it stick together is to let it rest for a couple of moments before picking it up and examining it. You can simulate the solar wind to make a comet tail by blowing on the model. The heat of your breath will mimic the warmth of the sun. Do you smell the ammonia? Real comets smell a bit like window cleaner! Liquid Nitrogen Comet Another way to simulate a comet with a tail is to use liquid nitrogen. For this comet, you dip a porous, rocky material into liquid nitrogen and remove it to see the vapor trail. Since liquid nitrogen is even colder than dry ice, youll want to use long-handled tongs. A good material for the rocky comet is a charcoal briquette. Compare the Simulated Comet To a Real Comet Comets that we see come from either the Oort Cloud or the Kuiper Belt. The Oort Cloud is a sphere of material that surrounds the solar system. The Kuiper Belt is a region located beyond Neptune that contains many icy bodies within range of the Suns gravity. A real comet may be considered to be a sort of dirty snowball made of frozen water, dust, rocks, and dust. There are three parts to a comet: Nucleus - The dirty snowball part of the comet is its nucleus, which consists of meteoritic dirt, frozen gases (like dry ice), and water.Coma - As the nucleus of the comet moves close enough to the Sun, it warms and the frozen gases sublimate into vapor. The vapor pulls dust particles with it away from the nucleus. Light reflecting off the dust accounts for the fuzzy shape of a comet.Tail - Comets are in motion, so they leave a trail of gas and dust in their wake. The solar wind also pushes matter away from the comet and ionizes it into a bright tail. Depending on its location, a comet may have one or two tails.

The True Devils in Salem Essays - Salem Witch Trials, The Crucible

The True Devils in Salem Essays - Salem Witch Trials, The Crucible The True Devils in Salem English - The Crucible by Arthur Miller The True Devils in Salem In The Crucible by Arthur Miller, the madness of the Salem witch trials is explored in great detail. There are many theories as to why the witch trials came about, the most popular of which is the girls' suppressed childhoods. However, there were other factors as well, such as Abigail Williams' affair with John Proctor, the secret grudges that neighbors held against each other, and the physical and economic differences between the citizens of Salem Village. From a historical viewpoint, it is known that young girls in colonial Massachusetts were given little or no freedom to act like children. They were expected to walk straight, arms by their sides, eyes slightly downcast, and their mouths were to be shut unless otherwise asked to speak. It is not surprising that the girls would find this type of lifestyle very constricting. To rebel against it, they played pranks, such as dancing in the woods, listening to slaves' magic stories and pretending that other villagers were bewitching them. The Crucible starts after the girls in the village have been caught dancing in the woods. As one of them falls sick, rumors start to fly that there is witchcraft going on in the woods, and that the sick girl is bewitched. Once the girls talk to each other, they become more and more frightened of being accused as witches, so Abigail starts accusing others of practicing witchcraft. The other girls all join in so that the blame will not be placed on them. In The Crucible, Abigail starts the accusations by saying, "I go back to Jesus; I kiss his hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil!" Another girl, Betty, continues the cry with, "I saw George Jacobs with the Devil! I saw Goody Howe with the Devil!" >From here on, the accusations grow and grow until the jails overflow with accused witches. It must have given them an incredible sense of power when the whole town of Salem listened to their words and believed each and every accusation. After all, children were to be seen and not heard in Puritan society, and the newfound attention was probably overwhelming. In Act Three of The Crucible, the girls were called before the judges to defend themselves against the claims that they were only acting. To prove their innocence, Abigail led the other girls in a chilling scene. Abby acted as if Mary Warren sent her spirit up to the rafters and began to talk to the spirit. "Oh Mary, this is a black art to change your shape. No, I cannot, I cannot stop my mouth; it's God's work I do." The other girls all stared at the rafters in horror and began to repeat everything they heard. Finally, the girls' hysterics caused Mary Warren to accuse John Proctor of witchcraft. Once the scam started, it was too late to stop, and the snowballing effect of wild accusations soon resulted in the hanging of many innocents. After the wave of accusations began, grudges began to surface in the community. Small slights were made out to be witchcraft, and bad business deals were blamed on witchery. Two characters in The Crucible, Giles Corey and Thomas Putnam, argue early on about a plot of land. Corey claims that he bought it from Goody Nurse but Putnam says he owns it, and Goody Nurse had no right to sell it. Later, when Putnam's daughter accuses George Jacobs of witchery, Corey claims that Putnam only wants Jacobs' land. Giles says, "If Jacobs hangs for a witch he forfeit up his property - that's law! And there is none but Putnam with the coin to buy so great a piece. This man is killing his neighbors for their land!" Others also had hidden motives for accusing their neighbors. Once the accusations began, everyone had a reason to accuse someone else which is why the hangings got so out of hand. The wave of accusations can be likened to mass hysteria, in which the people involved are so caught up that they start having delusions of neighbors out to do them harm. One of the main accusers, Abigail Williams, had an ulterior motive for accusing Elizabeth Proctor. In The Crucible, Abigail believed that if she got rid of Goody Proctor, then John Proctor, her husband, would turn to Abby. John Proctor had an affair with Abigail, but for

Boxer Rebellion Timeline in China

Boxer Rebellion Timeline in China At the turn of the 20th century, intense social pressure due to increasing foreign influence in Qing China led to an upsurge of participation in the Righteous Harmony Society Movement (Yihetuan), called the Boxers by foreign observers. From their base in drought-ravaged northern China, the Boxers spread across the country, attacking foreign missionaries, diplomats, and traders, as well as Chinese Christian converts. By the time it ended, the Boxer Rebellion had claimed almost 50,000 lives. Background to the Boxer Rebellion 1807: First Protestant Christian missionary arrives in China from the London Missionary Society.1835-36: Daoguang Emperor expels missionaries for distributing Christian books.1839-42: First Opium War, Britain imposes an unequal treaty on China and takes Hong Kong.1842: Treaty of Nanjing provides extraterritorial rights to all foreigners in China - they are no longer subject to Chinese law.The 1840s: Western Christian missionaries flood into China.1850-64: Christian convert Hong Xiuquan leads to bloody Taiping Rebellion against the Qing Dynasty.1856-60: Second Opium War; Britain and France defeat China and impose harsh Treaties of Tientsin.1894-95: First Sino-Japanese War, former tributary Japan defeats China and takes Korea.Nov. 1, 1897: Juye Incident, armed men kill two Germans at missionary home in Shandong Province, northern China.Nov. 14, 1897: German Kaiser Wilhelm II sends a fleet to Shandong, urges them to take no prisoners like Attila and the Huns.1897-98: Drought followed by flooding strikes Shandong, causing widespread misery. The Boxers Rebel 1898: Young men in Shandong form Righteous Fist groups, practicing martial arts and traditional spiritualism.June 11-Sept. 21, 1898: Hundred Days Reform, Emperor Guangxu tries to quickly modernize China.Sept. 21, 1898: On the verge of handing over sovereignty to Japan, Guangxu is stopped and goes into internal exile. Empress Dowager Cixi rules in his name.Oct. 1898: Boxers attack Liyuantun villages Catholic church, converted from a temple to the Jade Emperor.Jan. 1900: Empress Dowager Cixi rescinds condemnation of Boxers, issues letter of support.Jan-May, 1900: Boxers storm through the countryside, burning churches, killing missionaries and converts.May 30, 1900: British Minister Claude MacDonald requests defense force for Beijing foreign legations; Chinese allow 400 troops from eight nations into capital. The Rebellion Reaches Beijing Jun 5, 1900: Boxers cut railroad line at Tianjin, isolating Beijing.June 13, 1900: First Boxer appears in Beijings Legation (diplomatic) Quarter.June 13, 1900: Pro-Boxer General Dong Fuxians troops kill Japanese diplomat Sugiyama Akira.June 14, 1900: German Minister Clemens von Ketteler arrests and summarily executes a young boy he suspects of being a Boxer.June 14, 1900: Thousands of angry Boxers storm Beijing and burn Christian churches in response to boys murder.June 16, 1900: Empress Dowager Cixi and Emperor Guangxu hold council meeting, decide to fully support Boxers.June 19, 1900: Qing government sends messengers to offer foreign legation members safe passage out of Beijing; instead, the foreigners shoot the messengers dead.June 20, 1900: Manchu Bannerman Captain En Hai kills Minister von Ketteler in a melee to avenge the murdered Boxer boy. Siege of the Legations June 20-Aug. 14, 1900: Boxers and Chinese Imperial Army besiege legations sheltering 473 foreign civilians, 400 foreign soldiers, and approximately 3,000 Chinese Christians.June 21, 1900: Empress Dowager Cixi declares war against the foreign powers.June 22-23, 1900: Chinese set fire to parts of Legation district; priceless Hanlin Academy library burns.June 30, 1900: Chinese force Germans from a position atop Tartar Wall overlooking legations, but Americans hold the position.July 3, 1900: 56 US, British and Russian soldiers on Tartar Wall launch a 2 am a surprise attack, kill 20 Chinese soldiers, and drive survivors from the wall.July 9, 1900: Outside of Beijing; Shanxi Province governor executes 44 missionary families (men, women, and children) after offering them asylum at Taiyuan. Victims of Taiyuan Massacre become martyrs in eyes of Chinese Christians.July 13-14, 1900: Also 120 km (75 miles) outside Beijing, Battle of Tientsin (Tianjin); Eight-Nations relief force besieges Boxer-h eld city, 550 Boxers and 250 foreigners killed. Foreign troops (especially Germans and Russians) rampage through city afterward, looting, raping and killing civilians, while Japanese and Americans try to restrain them. July 13, 1900: In Beijing, Chinese set off a mine under French Legation, force French and Austrians to shelter in British compound.July 13, 1900: Advancing Chinese drive Japanese and Italian troops to precarious last defense line at Prince Sus palace.July 16, 1900: Australian journalist George Morrison injured and British Captain Strouts killed by Chinese snipers.July 16, 1900: London Daily Mail publishes a  report that all legation besieged had been massacred, including mercy killing of women and children, Russians boiled to death in oil, etc. The story was false, fabricated by a reporter in Shanghai.July 17, 1900: Eight-Nations relief force lands on the coast, begins the march to BeijingJuly 17, 1900: Qing government declares a cease-fire on legations.August 13, 1900: Chinese end cease-fire, bombard legations as foreign rescue force approaches capital.August 14, 1900: Relief force lifts the siege on legations, forgets to relieve besieged Catholic North Cathedral until August 16.A ugust 15, 1900: Empress Dowager Cixi and Emperor Guangxu escape Forbidden City dressed as peasants, go on inspection tour to ​the  ancient capital of Xian (formerly Changan) in Shaanxi Province. Aftermath Sept. 7, 1900: Qing officials sign Boxer Protocol, agree to pay huge war reparations over 40 years.Sept. 21, 1900: Russian troops seize Jilin and occupy Manchuria, moves that will spark 1904-05 Russo-Japanese War​.Jan. 1902: Empress Dowager Cixi and Emperor Guangxu return to Beijing from Xian and resume control of the government​.1905: Empress Dowager Cixi abolishes imperial examination system for training bureaucrats in favor of western-style university system, part of an attempt at sweeping modernization​.Nov. 14-15, 1908: Emperor Guangxu dies of arsenic poisoning, followed the next day by Empress Dowager Cixi​.Feb. 12, 1912: Qing Dynasty falls to Sun Yat-sen; formal abdication by Last Emperor Puyi.

Marketing Mix and the 7Ps Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Mix and the 7Ps - Assignment Example The assignment "Marketing Mix and the 7P’s" talks about the marketing mix variables and components that can be controlled by a business in making an enhanced performance in the market. To begin with, there is the product in the marketing mix. The demand market appreciates the products that are produced by a firm when the products are satisfactory. As such, the organization has to factor the design of the product. This will be followed by enhancing the usefulness of the products so that they can satisfy the needs of the demands market. Similarly, the organization will have to factor the value, quality, packaging, and branding of the product. This will appeal to the market, as they demand market will feel the need to use the product. In addition to this, the business might feel the need to introduce warranties, which warrants that the products are genuine. Secondly, a business has to make a strategy that is in concern to the place and situation. Customers are likely to purchase products when the products are in convenient places. Therefore, the business has to make a strategy that includes opening both retail and wholesale stores. This reduces the proximity to products of the business. As such, it will attract a larger market share for the products. Similarly, the business could use other means in ensuring the customers have easy access to the products. For example, in today’s world, the internet is an avenue of attracting a market, since the customers can make orders via the internet.

The Impact of Mediation in Business Decisions Research Proposal

The Impact of Mediation in Business Decisions - Research Proposal Example Disputes may arise among employees, or labor union disputes against the company due to issues such as retrenchment, promotions, rewards, pay rise among a host of other problems. In these cases, conflict resolution is sought to settle the problems. There are several channels followed by different companies in making compromises in decision making including litigation, negotiation, mediation and arbitration. It is clear that more and more businesses are finding litigation a less popular option, and are seeking to adopt other channels. While mediation is quite efficient in making sound business decisions, few businesses make the decision to take it. It is thus imperative that considerable wealth of information needs to be generated on mediation, based on case studies. This will involve studying the mediation decision in terms of evidential reasoning, risk analysis, knowledge of what the decision entails and finally the impact of the decision on the business. Did mediation solve the prob lem or deadlock in decision making to the company’s satisfaction? This research will analyze mediation in all these areas with a bid to conclude on whether the decision to undertake it is satisfying in comparison to other methods. Thus, this research is particularly synchronous with Manchester Business School’s focus on addressing the issues affecting business leaders across the world. Under MBS, this research falls in the division for Decision analysis, support and risk management. Specifically, it will harmoniously integrate within the Decision and Cognitive Sciences Research Centre (DCS), where the decision to undertake mediation by businesses will be studied in terms of evidential reasoning, risk analysis, and impacts. LITERATURE REVIEW Business disputes are usually settled through several ways which can be broadly categorized into two; litigation and alternative dispute resolution. Litigation involves visiting law courts to have the dispute settled by a judge whil e alternative methods include negotiation, arbitration, mediation and arbitration. There is compelling evidence that the decision to take alternative dispute resolution methods over litigation is a wise one especially in terms of two very important things; time and cost savings (Paul 1). Other benefits include the fact that both parties conscript the services of neutral expertise (National Arbitration Forum 4). Alternative dispute resolutions also bring about flexibility which is absent in litigation. This is through innovation and ingenuity in the processes involved in a fashion that a court may not undertake (5). Amicability, confidentiality and party representation are also other benefits over litigation (6). One of the main setbacks to these methods of resolution is the compromise involved, which may be counteractive. The other disadvantage is that the lack of public scrutiny (Spangler, 2003). To disambiguate among the various strategies used in alternative dispute resolution is important since several business leaders are largely ignorant on the different concepts. First, mediation differs from arbitration in terms of the fact that arbitration is an adjudicative process that involves hiring an adjudicator to hear out the dispute and make a decision that is usually enforceable in court. In mediation however, the mediator does not make a decision for the parties, while another difference is that mediation is a voluntary process with nonbinding agreements (Shakman et al, 2001). Among the methods involved in alternative dispute resolution, it has been found that most businesses decide to use arbitration and negotiation over mediation, despite of much

What is the purpose of life Essay Example | Topics and Well Written Essays - 1750 words

What is the purpose of life - Essay Example This section is subdivided into three subparts which include religious, atheist, and modernity views on life. The literature review presents an argumentative perspective on the topic as the sources used in this essay have contradicting perspectives with regards to the purpose of life. The conclusion part summarizes the contents of the literature review and presents the author’s take on what can possibly be a personal account of the purpose life – choice made with regards to the sources. Introduction The purpose of life is a mixture of mental reactions and personal perceptions as people and societies have tried to be productive to fulfill their personal needs. Three views exist with regards to the purposes of life and personal perceptions as they affect different portions of the society. For example, the purpose of life with regards to possessions has been projected by societies as the major goal of life as people and the community as a whole fight to be successful, prod uctive, and wealthy within the society. On the other hand, an opposing view on the purpose of life goes beyond the possessions that human beings consider to include the spiritual stances that a community believes in. For example, spiritual people live to embrace the guidelines provided by their religions and their goals in life include the ultimate reward of spirituality, life after death. It is obvious that people in a society try to achieve as much as they can to fulfill their desires (Nostra, 12). One of the most controversial views on the purpose of life comes from an atheist perspective as it sets the benchmark of understanding life and making priorities with regards to life and its rewards. While Christians and other spiritual denominations appreciate the lives they live as a function of their spirituality, atheists take life as an experiment the human race is subjected to. One of the most phenomenal vies of the atheists is that God has no place in defining the purpose of life as everything in existence is a result of sheer circumstances. The result of all the views regarding the purpose of life is a conflict rather than a solution to the question, ‘what is the purpose of life?’ Some societies live to thrive in terms of possessions, others in terms of spirituality, and another group subjects its beliefs to chances as they believe there is no purpose of life. Thesis Statement The purpose of life is a function and an extraction of meaning from routine beliefs that societies have with regards to spirituality, material possessions, and unexplained phenomena perfected by chances. Statement of Problem Understanding the purpose of life is a difficulty undertaking as different societies have different views regarding the purpose of life and life itself. For example, suicide bombers represent part of a society whose believes do not sync with majority of the society’s view. Anybody considering death as a function of his beliefs can be a subject of misinformation, lack of understanding, or a victim of brainwashing. Therefore, to understand the purpose of life, a decision has to be made amongst spiritual, atheist, and contemporary views (modernity). Objectives To understand the purpose of life, this research does not embark on case studies or sample groups to

Care plan Essay Example | Topics and Well Written Essays - 3000 words

Care plan - Essay Example After her diagnosis of the aforementioned health problems, she also lost her income source. At a certain instance, she was identified to have experienced a fall and was lying in her kitchen for approximately forty-eight hours, as reported by her neighbour. Her records also depict that she has a daughter who used to visit her twice in a month. In lieu of this case study, the discussion henceforth will aim at developing a care plan with the objective of offering elderly people with adequate assistance on the grounds of sociability, depression, physical health problems, loneliness and other health related issues. In accordance with the case, the healthcare facility will majorly aim at offering Mrs. Jones with healthcare services in relation to her risk of short term health troubles such as cold (hypothermia), constipation and fear of mobility. Notably, with this concern, due significance will be rendered towards implementing the guidelines suggested by the Nursing and Midwifery Council (NMC) and by using the Roper, Logan and Tierney (RLT) activities of living model. Assessment In nursing, there are many conceptual models which provides the basic framework in accordance with which nurses should evaluate and formulate plans as well as implement those plans with the objective to offer the patients with better care facilities and services (Nicol, 2013; Timmins & McCabe, 2008). Roper, Logan and Tierney (RLT) Activities of Living Model The RLT model has been formulated with the aim of supporting elderly people with adequate care and improving their psychological as well as physical conditions to enjoy a healthy living. Nurses, with the assistance of RLT model, are quite likely to be facilitated with the opportunity of offering individualised care services to ageing people (Nicol, 2013; Coyne & et. al., 2010). Additionally, this model has been undertaken with the intention of determining the issues or problems which are faced by Mrs. Jones. This model will aid nurses in offering adequate and effective services to the patient with the aim of improving her health problems as well as psychological conditions (Timmins, 2005). A problem solving approach has been adopted likewise, with the intention of devising appropriate care services. There are five concepts under this model which include the following: The 12 Activities of Living (ALs) The 12 activities of living signify the activities which are executed by every individual, irrespective of the individual’s health conditions. The 12 activities have been presented in the diagram below: Roper, Logan and Tierney’s activities of living (ALs) Source: (Dingwall, 2010) The influence of lifespan (age) The component implies that individuals pass through development phase from conception to death. The individuals throughout their life span are determined to witness and adapt change in their physical, social as well as cognitive developments (Dingwall, 2010; Singh & Misra, 2009). Accordingly, it c an be observed from the case scenario that Mrs. Jones is a widow of eighty years of age and used to reside lonely in her home. However, prior to her diagnosis from frequent fall and severe osteo-arthritis, Mrs. Jones used to visit social club to play Bingo with her next door neighbour. The influence of the dependence-independence continuum The dependence-independence continuum assists in determining the activities which are carried out by individuals. The activities of individuals are based on

Operation Management Case Study Example | Topics and Well Written Essays - 2000 words

Operation Management - Case Study Example "During briefings, executives were forced to concede that more than a quarter of a million customers have defected in the past three months alone." (http://www.cwu.org/uploads/documents/RD0410208%20%20BT%20Price%20Regualtion.doc). Not only are they losing customers, the regulator OFCOM has announced that it wishes BT to lower its wholesale rates by another 9%. OFCOM rules and directives such as the one requesting BT to lower its rates by an additional 9%, is part of the evidence showing that BT must operate in a strict regulatory environment. This environment affects BT's residential as well as the WRL scenario. The way the WRL works is that BT owns the communications infrastructure. OFCOM rules have forced BT to open this communications infrastructure to low-cost rivals by renting them access at wholesale prices. These rivals such as Carphone Warehouse (Talktalk) and Onetel then supply their customers with rates that allow the companies to take advantage, and to profit, from the wholesale rates. The way that BT is combating these regulatory constraints, and an environment that helps their competitors, is by offering a wider variety of services that include broadband and mobile communications. Despite the public's voracious appetite for both of these services, BT still has some huge challenges to overcome. "We're managing a transition from the old world to the new," said Karen Witts, CFO of BT Wholesale. "Traditional revenues are declining and we have to match that with new wave revenues, but these revenues have lower margins" (http://www.financialdirector.co.uk/accountancyage/features/2147006). The wholesale division of BT then will become even more important to BT's financial success throughout the next decade. Other challenges the division will have to overcome include complying with the regulations (that may differ significantly) set in other countries that they wish to do business in. BT must also be very careful of not becoming overly dominant in the marketplace. If they do, OFCOM may step in and say "you are too big." OFCOM has already ensured that BT must give their competitors equality of price and the same access to BT's fixed lines as BT's own retail business has.The telecom industry is also very competitive and highly complex. BT has met some of these challenges and continues to do so, on a daily basis. In 2005 BT set up a new access division that is called Openreach. This separate entity will report all its results as a stand alone company and will provide wholesalers with 30 million access lines. The division is comprised of 30,000 people, 8 billion in assets and is projected to show 4 billion a year in revenues. OpManage/ pg 3 BT is known as the supplier's supplier of non-cable broadband in the UK. Of the 631,000 new homes connected to its broadband lines during the past three months, only 27% of those chose an actual broadband service from BT Retail, leading to the conclusion that although BT is concentrating (and seemingly doing a good job) on its wholesale division, its more profitable retail division may need the concentration as well. (http://www.ofcom.org.uk/consult/condocs/statement_tsr/statement.pdf). Unlike BT, a local soft drink bottler has different problems to face. The soft drink bottler must consider the possible production methods that are available for use, and then choose the one that is most

Business Plan Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Plan - Essay Example 34). From this reason very few people can find time for workouts and many do not have time to analyze dietetically the right kind of foods to eat and even the right proportions take. The young, the old and even the sportsmen do not adore exercising. According to Jacksack (1998) this is a business plan that intends to invest on these old, young and sportsmen who cannot find the best stores that offer dietetic guidance above the food they take (p. 78). Business Details This is a retail store that seek to venture into selling food to the people just like other known retail; stores however, this one goes further to provide nutritional and dietetic counseling which is significant part of everyone’s life. This is not merely a simple retail store like Tesco, Waitrose or Sainsbury but a retail store for health aware people. There will be professional nutritionists readily available and guiding the customers on the advantages and disadvantages of the product for their body type or the body type they intend to attain. Key Personnel This retail store company has already picked a small team of professionals with extensive retail store management skills and experience. Above all, a team of nutritionists, computer experts, and sales team are part of the invaluable resource to the Retail Store business. As a matter of fact, every successful company needs combined professionals who have all it takes to take the company to the next level (Harmer & Peck, 1999, 2002-2004, p. 63). Vision The vision of this retail store is to ensure that people who desire to maintain their body weight dietetically will have a chance to do so by purchasing reliable food at the retail shop. This will be effective due to the fact that the customers targeted will be people who need to get valuable information about their health condition or eating proportions and patterns (Bishop, 1992, p. 46). Over and above any person suffering from diabetes, cancer, obesity, cancer and hear related ailments w ill find this retail store a must be for their food and nutritional advice. Business idea This business idea originated from the fact that in the present day, many people have busy schedules that involve dealing with a lot of life problems. Everybody is struggling to get money and finding easy ways to get money or even job opportunities. As this happens, very few people can find time to check on their weight, their feeding patterns thus leave only the desire to eat and fill their stomach or satisfying the taste. The idea that many old people including young people and even athletes find it hard to exercise or eat healthy, creates a need to satisfy them. Business goals This is a business idea that seeks to articulate the needs of health conscious people where dieticians will be present to guide the customers in the kind of food they eat (Blakney & Sekely, 1994, p. 67). This retail store business intends to create profit from selling high quality food to deserving people in UK. This b usiness intends to change the way retail stores in UK and worldwide do business by adding a significant factor in retail store business. What the business does This retail store business entails selling food to customers in UK. Above all, the retail store business will entail providing nutritional guidance by nutritional and dietetic experts trained to offer guiding principles regarding healthy

Operation Management Case Study Example | Topics and Well Written Essays - 2000 words

Operation Management - Case Study Example "During briefings, executives were forced to concede that more than a quarter of a million customers have defected in the past three months alone." (http://www.cwu.org/uploads/documents/RD0410208%20%20BT%20Price%20Regualtion.doc). Not only are they losing customers, the regulator OFCOM has announced that it wishes BT to lower its wholesale rates by another 9%. OFCOM rules and directives such as the one requesting BT to lower its rates by an additional 9%, is part of the evidence showing that BT must operate in a strict regulatory environment. This environment affects BT's residential as well as the WRL scenario. The way the WRL works is that BT owns the communications infrastructure. OFCOM rules have forced BT to open this communications infrastructure to low-cost rivals by renting them access at wholesale prices. These rivals such as Carphone Warehouse (Talktalk) and Onetel then supply their customers with rates that allow the companies to take advantage, and to profit, from the wholesale rates. The way that BT is combating these regulatory constraints, and an environment that helps their competitors, is by offering a wider variety of services that include broadband and mobile communications. Despite the public's voracious appetite for both of these services, BT still has some huge challenges to overcome. "We're managing a transition from the old world to the new," said Karen Witts, CFO of BT Wholesale. "Traditional revenues are declining and we have to match that with new wave revenues, but these revenues have lower margins" (http://www.financialdirector.co.uk/accountancyage/features/2147006). The wholesale division of BT then will become even more important to BT's financial success throughout the next decade. Other challenges the division will have to overcome include complying with the regulations (that may differ significantly) set in other countries that they wish to do business in. BT must also be very careful of not becoming overly dominant in the marketplace. If they do, OFCOM may step in and say "you are too big." OFCOM has already ensured that BT must give their competitors equality of price and the same access to BT's fixed lines as BT's own retail business has.The telecom industry is also very competitive and highly complex. BT has met some of these challenges and continues to do so, on a daily basis. In 2005 BT set up a new access division that is called Openreach. This separate entity will report all its results as a stand alone company and will provide wholesalers with 30 million access lines. The division is comprised of 30,000 people, 8 billion in assets and is projected to show 4 billion a year in revenues. OpManage/ pg 3 BT is known as the supplier's supplier of non-cable broadband in the UK. Of the 631,000 new homes connected to its broadband lines during the past three months, only 27% of those chose an actual broadband service from BT Retail, leading to the conclusion that although BT is concentrating (and seemingly doing a good job) on its wholesale division, its more profitable retail division may need the concentration as well. (http://www.ofcom.org.uk/consult/condocs/statement_tsr/statement.pdf). Unlike BT, a local soft drink bottler has different problems to face. The soft drink bottler must consider the possible production methods that are available for use, and then choose the one that is most

Salem Witchtrails Essay Example | Topics and Well Written Essays - 750 words

Salem Witchtrails - Essay Example Without warning, the hysteria in the Puritan Massachusetts ended abruptly in the same manner it had erupted. (Hill 233) It was only after a review of the trials by the colonial government did the reality of the unfair trials and consequent death judgments emerge as a grave mistake. Despite the compensation offered to the families of the convicted, it did little in erasing the gross travesty of justice that had occurred. The aftermath of the hysteria left behind a myriad of questions touching on injustice and what exactly led to the widespread paranoia. To understand these fundamental questions, a brief account of the events that led to the wave of hysteria is necessary. The Christians of several centuries past had superstitious belief that witchcraft was a gift from the Devil to certain people in return for loyalty (Linder). Consequently, the witches would use their newly acquired powers for acts of evil against others. Inhabitants of Salem village were mostly displaced people as a r esult of King William’s War with the French in the American colonies (Linder). The mass influx of the displaced people to Salem resulted to strain over its resources. Consequently, this led to increase in rivalry between two opposing groups. Those who depended on agriculture and elite families whose wealth were dependent on the port of Salem. This rivalry between the two classes of groups was one of the underlying causes of the impending hysteria that would soon erupt. Moreover, tensions were also rife over control of the pulpit between the Porter and Putnam clans. The situation was father compounded after the ordaining of Reverend Samuel Parris. The people of Salem loathed him because his was greedy and rigid. Majority of the Puritan villagers blamed all the continuous bickering and quarrelling on the Devil and his witchcraft agents (Linder). The precipitating event that eventually triggered the mass hysteria was an account of some superstitious event in Reverend Parris hous ehold. During the winter period of 1692, Reverend Parris young daughter and niece, Elizabeth and Abigail respectively, succumbed to a strange illness. They were engulfed by fits of screaming, uttering strange sounds, fever, erratic running and excessive contortion of body parts. Similar strange symptoms were exhibited by another young girl Anne Putnam. Local doctors were clueless and blamed the episode on supernatural activity. The anxiety generated from the strange activity prompted magistrates John Hawthorne and Jonathan Corwin to examine the afflicted girls and identify the culprits. The girls were pressured by both magistrates to place the blame on three women. These were; a homeless beggar known as Sarah Good, a Caribbean slave from Parris’s household known as Tituba and a poor elderly woman known as Sarah Osborne. Upon interrogation of the three women, it was only Tituba who confessed to having inflicted evil upon the girl. In her confession, she gave the harrowing desc ription of the devil with explicit instructions of service. Furthermore, she stated that the devil came to her in the image of a â€Å"black man† with a book for her to sign. The book symbolized a contract of service and with the devil for the sole purpose of destroying the Puritans. Moreover, Tituba claimed that there were many more witches out there planning to inflict on the Puritans.

Prosthetic Rehabilitation of a Patient with Nose Defect

Prosthetic Rehabilitation of a Patient with Nose Defect Case Report Authors: Satyabodh S Guttal, MDS,MFPT 1, Blessy Bangera, BDS,2 Adarsh Kudva,  MDS,3 Basavaraj R Patil, MS, 4 Abstract Midfacial defects are enormous defects that result from cancer treatment that rarely are corrected by surgical reconstruction alone; they generally require a facial prosthesis to restore function and appearance. Surgical reconstruction may be viable for few defects, which are done with different flaps. But for the total nasal resection, prosthetic option would be more feasible. Nasal cartilaginous anatomy is complex due to the varying contours. Therefore it may be difficult for the surgeon to reconstruct the entire nose. This clinical report describes the rehabilitation of a large midfacial nose defect with a dental implant retained nasal prosthesis. The patient had adenocystic carcinoma of the medial maxillary wall extending to the nose. Introduction The face being the most noticeable part of the body when disfigured may lead to an impaired social life stemming from esthetic problems. 1, 2 Among facial defects, nasal defects produce severe cosmetic impairment. . Rehabilitation of such defects subsequent to surgery is done in a sequential manner, which includes a surgical, provisional, and definitive prosthesis. 3 Prosthesis helps restore the patients self-esteem and confidence, hence affecting the patients and their life style. 4-6 Adenoid cystic carcinoma (ACC) is a rare malignant perineural tumour of the major and minor salivary glands, accounting for 2% of all head and neck malignancies and approximately 10% of all salivary gland neoplasms. 60% to 70% of ACC’s arise in the minor salivary glands, which may be localized in the palate, paranasal sinuses and nose, although they may also occur in the parotid or submandibular glands.7 In the past, nasal prostheses were held in position with strings or straps fastened behind the head,8 intranasal or intraoral extensions,9,10 and gold strings or leaves.11-13 Spectacle frames have been accepted for securing nasal prostheses.14,15 Today, with the development of biomaterials, prosthetic substitutes are secured with readily available adhesives that are effortlessly applied 16 however, the effectiveness of adhesives is questionable considering presence of mobile tissues in the defect, nasal secretions, and moist air associated with respiration.17 These factors would compromise the adhesiveness. The concept of osseointegration 18 has enabled a more reliable mode of retaining nasal prostheses. 19 This clinical report describes the rehabilitation of a large midfacial defect using an implant retained nasal prosthesis. Clinical Report: A 63-year-old female patient who reported to the B.R Patil Cancer hospital, Navanagar, Dharwad was diagnosed with adenocystic carcinoma of the medial maxillary wall. Patient had no medical co-morbidity. Patient gave history of nasal obstruction due to nasal mass on left side of the nostril for which medial maxillectomy was done via endoscopic approach in the year 1993. Then in 2012 she reported back with the complaint of nodular swelling over nasal dorsum with tearing and nasal obstruction with no orbital symptoms. Intra-orally patient had destruction of palate on the left side crossing midline. Upon further investigation, biopsy revealed adenocystic carcinoma of the nose and left maxilla with no involvement of orbit or anterior skull base (Fig 1). Two cycles of chemotherapy with cisplatin, 5 flurouracil and paclitaxel according to body surface area was given. The defect resulting after excision had to be covered at the earliest. Hence, prior to surgical intervention, prosthetic consultation was suggested to the patient who was thus referred to our Department of Maxillofacial Prosthodontics. Since an immediate definitive prosthesis was not feasible, the patient was suggested for temporary rehabilitation with an interim silicone nasal prosthesis with an attached eyeglass frame. However, since the patient expressed her displeasure towards spectacles for lifelong usage, she was given the option of implant-retained definitive silicone nose prosthesis. The patient agreed for the same. An orthopantomograph and computerized tomography scan were made as a part of the investigation to evaluate the bone height for implant placement. Left total maxillectomy with palatal resection across midline and total nasal resection done via weber ferguson incision, left modified radical neck dissection type three via macfee incision was made. The glabellar bone was evaluated on the operation table and upon conclusion that adequate bone was available; a single implant of 4.2 diameter x 6.5mm length, (Toureg S; Adin implants, Nazareth, Israel) was placed (Fig 2). The advantage of placing the implant on the operation table was that the patient would be under general anesthesia, and the psychological trauma of undergoing another surgical procedure was avoided. Following a healing period of 3 months the open tray impression posts were placed and the final impression was made. The abutment was placed on the implant and a custom made acrylic sleeve was fabricated for the abutment (Fig 3). A wax sculpted nose on the master cast was made to adapt to the margins of the healing wound. On either sides of the acrylic resin sleeve, two neodymium-iron-boron magnets, 5mm diameter x 1.2mm thick (Magnatech; Mumbai, India) were embedded into extensions made out of autopolymerising resin. The structure hence resembled a winged sleeve which was cemented on to the abutment using zinc-phosphate cement (Harvard Dental, Hoppegarten,Germany) (Fig 4). An acrylic resin index was fabricated over this structure which would harbor the respective magnetic keepers. The acrylic index was placed at its position over the magnets and was picked up by the wax nose that was placed on it using a drop of cyanoacrylate. The resulting wax nose thus incorporated an acrylic index with the magnetic keepers. This wax nose was carefully invested and the packing procedure using silicone and acrylic resin border framework, intrinsic coloring was carried out as mentioned for the interim above. Extrinsic coloring and pigmentation was done and patient was happy with the esthetic results. Digital weighing scale revealed that the definitive nasal prosthesis weighed around 12.2gms. The retentive force offered by the two neodymium-iron-boron magnets (Magnatech; Mumbai, India) was found to be 7.2N. The prosthesis was delivered to the patient (Fig 56). Following this, home-care instructions were given. In the subjective evaluation, the patient was very happy with the esthetics outcome of the prosthesis and expressed her great pleasure towards her ability to swallow liquids. The ryles tube continued to remain in place considering the general health condition of the patient and the need to feed semi solid food and protein supplements. The prosthesis was light in weight and could be comfortably placed in position as it was self-aligning due to the use of magnets. Patient, who is now on regular periodic follow-up ie, recalling at every 3 month period, is found to be doing well. Discussion Nasal reconstruction modalities comprises of primary closure, healing by secondary intention, skin grafts and local flaps and regional flaps. Small surgical defects can be treated well with different types of local flaps. The forehead flap is the better option for the large nasal defects. 20 The complex anatomical configuration may cause difficulty in surgical rehabilitation. In such cases, prosthetic closure is predictable and hence usually the treatment of choice. 21,22 The breakthrough for rehabilitation of facial defects with implant-retained prostheses came with the development of the modern silicones and bone anchorage. The limitations of the prosthesis were explained to the patient prior to the treatment, that fact that the prosthesis would enhance esthetics but would contribute less to the functions like speech and masticatory habits. Hence, the patient had no psychological set back on the prognosis of the treatment. In addition, there was a major set-back in terms of achieving outstanding esthetical and functional outcome due to the fact that all the work was carried out under technical constraints. This included a lack of time, chair-side patient availability, and ideal light conditions which, to an extent precluded optimal color blending. The main objective of treating this case was to close the open defect, to prevent the further spread of infection in the soft tissues exposed to the environment. The use of a magnetic assembly has eliminated the need for use of spectacle retention as per the patient’s request. The patient indicated that the nasal prosthesis reduced self-consciousness and was comfortable to wear without any type of irritation to the surrounding skin. The patient was pleased with her appearance and no longer found the need to wrap a cloth around her face. References Guttal SS, Patil NP, Thakur S, Kumar MV, Kulkarni S. Implant-Retained Nasal Prosthesis for a Patient Following Partial Rhinectomy: A Clinical Report . J Prosthodont 2009; 18:353–8. Kumar S, Rajtilak G, Rajasekar V, Kumar M. Nasal prosthesis for a patient with xeroderma pigmentosum. J Pharm Bioallied Sci 2013; 5:176-8. Marunick MT, Harrison R, Beumer J. Prosthodontic rehabilitation of midfacial defects. J Prosthet Dent 1985; 54:553-60. Buzayan MM. Prosthetic management of mid-facial defect with magnet-retained silicone prosthesis. Prosthet Orthot Int 2014; 38:62-7. Jain S, Maru K, Shukla J, Vyas A, Pillai R, Jain P. Nasal prosthesis rehabilitation: a case report. J Indian Prosthodont Soc 2011; 11:265-9. Anantharaju A, Kamath G, Mody P, Nooji D. Prosthetic rehabilitation of Oro-nasal defect. J Indian Prosthodont Soc 2011; 11:242-5. Shimamoto H, Chindasombatjaroen J, Kakimoto N, Kishino M, Murakami S, Furukawa S. Perineural spread of adenoid cystic carcinoma in the oral and maxillofacial regions: evaluation with contrast-enhanced CT and MRI. Dentomaxillofac Radiol 2012; 41:143–51. Saunders RCH. The gunner with the silver mask. Am Med Hist 1941; 3:283-5. Kazanjian VH, Rowe AT, Young HA. Prosthesis of the mouth and face. J Dent Res 1932;12:1 Kazanjian VH. Treatment of nasal deformities. J Am Med Assoc 1925; 84:177. Bulbulian AH. Facial Prosthetics. Springfield IL, US, Ed 1, 1973 pp. 364-7. Baird WH. An artificial nose. Dent Cosmos 1905; 47:560. Baker L. An artificial nose and palate. Dent Cosmos 1905; 47: 561. Rodrigues S, Shenoy VK, Shenoy K. Prosthetic rehabilitation of a patient after partial rhinectomy: a clinical report. J Prosthet Dent 2005; 93:125-8. Guttal SS, Patil NP, Shetye AD. Prosthetic rehabilitation of a midfacial defect resulting from lethal midline granuloma: a clinical report. J Oral Rehabil 2006; 33:863-7. Parel SM. Diminishing dependence on adhesive for retention of facial prosthesis. J Prosthet Dent 1980;43:552-60. Parel SM, Branemark PI, Tjellstrom A, Gion G. Osseointegration in maxillofacial prosthetics. Part II: extraoral applications. J Prosthet Dent 1986;55:600-6. Brà ¥nemark PI, Adell R, Breine U, Hansson BO, Lindstrà ¶m J, Ohlsson A. Intra-osseous anchorage of dental prostheses. I. Experimental studies. Scand J Plast Reconstr Surg 1969;3:81-100. Nishimura RD, Roumanas E, Moy PK, Sugai T. Nasal defects and osseointegrated implants: UCLA experience. J Prosthet Dent 1996;76:597-02. Kose R, Okur MI. Reconstruction of the defects in the middle of the nose with subcutaneous pedicled nasolabial island flap: report of two cases. Kulak Burun Bogaz Ihtis Derg. 2009;19(5):272-276 Sashi Purna CR, Annapurna PD, Ahmed SB, Vurla S, Nalla S, Abhishek SM. Two-piece nasal septum prosthesis for a large nasal septum perforation: a clinical report. J Prosthodont 2013;22:143-7. Goveas R, Puttipisitchet O, Shrestha B, Thaworanunta S, Srithavaj ML. Silicone nasal prosthesis retained by an intranasal stent: a clinical report. J Prosthet Dent 2012;108:129-32. Figure Legends: Fig 1: Preoperative patients photograph Fig 2: Placement of titanium dental implant in the glabella,-confirmed on the x-ray. Fig 3: Abutment threaded to implant and the trial of acrylic resin sleeve done. Fig 4: Cemented acrylic resin framework embedded with magnets on either side. Fig 5: Comparison between before and after prosthesis placement. Fig 6: Lateral profile of before and after prosthesis placement. Spectacle glasses were given to camouflage the borders of the prosthesis.